Marketing rules change. These days we see the shift in marketing approach from the traditional outbound strategy to an inbound strategy. Inbound strategy is more effective and it will bring more financial benefits with it. Research that has been conducted recently has shown that more than half of all business to consumer companies from all industries are currently using inbound marketing to attract more customers. Visit https://www.lonefircreative.com/inbound-marketing for more information.
What inbound marketing does is to reduce your cost per lead and improve the quality of the leads which save you much time and money. According to research, inbound leads cost 60% less than outbound leads, and that companies that create good online content generate more than half more leads every month than others that don’t.
Inbound marketing consists of different components that are easy to manage without having to spend a lot of capital to maintain. Some of these channels are blogging, search engine optimization or SEO, social media content, videos, whitepapers, eBooks, e-newsletters, public speaking, webinars, or any opportunity to produce valuable content that will grab your potential customer’s attention in the channel where they want to interact with you. Click for more.
With inbound marketing you can become an influencer by growing your followers and becoming an authority in your specific niche. The more followers or reposts you have, the more people talk about you in social media, and the more authority your brand will have.
Inbound marketing bring a lot of financial benefits. The more you devote in creating great content, the greater your return. Creating value content is more about commitment rather than the budget.
You need less time and money when you write an article and post it on your blog then buying a magazine ad or filming a television commercial. It costs a lot to make s television commercial. people spend more time online to it is easier for people to find you if your content provides interesting material that the consumer will be interested in reading, or watching.
Hiring an inbound marketing firm costs only a fraction of what advertising agencies charge. Inbound marketing is more about publishing the right content in the right place at the right time. With inbound marketing, your marketing becomes relevant and helpful to your consumers and not interruptive.
So instead of spending money on interruptive ads, think of all the benefits and the attention your brand could get by having the right content posted on your social media accounts. This is possible since people today spend most of their time in social media of some kind. Quality content hardly even gets unnoticed and so will your company if you create a good inbound marketing campaign. Visit https://en.wikipedia.org/wiki/Inbound_marketing for more information.